Digital Marketing
At Connect Strategic, I oversaw all client deliverables, with my top focus being on email marketing, copywriting, online fundraising, and digital advertising.
I authored and deployed over 1,000 email campaigns, sending over 1,000,000 emails in total, and bringing in hundreds of thousands of dollars in email-attributable revenue.
As the chief copywriter, I also wrote direct response copy for social media, landing pages, fundraising mail, and digital advertising, plus wrote brand copy for client websites and video scripts.
I’ve planned and placed over 50,000,000 ad impressions, including on Connected TV, YouTube, Facebook/Instagram, and Google.